The Wellness Box, a Homeopathic Approach to Wellness and Partnership
Updated: Jun 23
In South Carolina, small business owner Alexandria Cowell is donating her characteristic homeopathic products to keep front-line workers in her community healthy. Her company, Alex's Elderberries and Apiaries, makes and sells elderberry syrups, which are concoctions of immune-boosting ingredients like Echinacea, rose hips, raw honey, and of course, elderberry that can help manage pain, fight infections, and prevent illness.
Since COVID-19 hit her community in Myrtle Beach, South Carolina, Cowell has given away dozens of bottles of her syrups to firefighters, police, paramedics, and other health care workers. She sees this as a mutually beneficial move, and local news outlet WBTW reported that she feels grateful to “bless the community” that has enabled her business to exist over the years.
To promote natural self-care during the pandemic, Cowell has also partnered with other local businesses in the health and wellness space to both conceptualize and create a new product called the “Wellness Box.” The box includes raw honey, pottery magnets, dryer balls, natural candles, plant-based perfume, a reusable shopping bag, and more. Her website touts the fact that each box is free of synthetics, artificial dyes and fragrances, is fully recyclable, and comes from an Eco-conscious company.
Cowell’s business is staying healthy during the time of Coronavirus - and so is her community. Her decision to view this time as an opportunity for evolution is a lesson we can all learn from.