• BFS Editorial Team

A Restaurateur's Guide to Leveraging Social Media During COVID-19

Updated: Jun 23


With foot traffic dwindling, remaining top of mind through digital channels and social channels is critical to retaining your customer base. Here are a few smart ways to use your online time to drive business:


Focus on reviews:


With every takeout order, consider including a printout or a hand-written note to request a positive user review on Yelp, Google, Facebook, TripAdvisor, Zagat, or any of the other dozens of popular restaurant review sites. A study by Harvard Business School found that a 1-star increase in your Yelp rating can mean a 5-9% increase in revenue.


Reward your customers:

  • Attract new customers by running a promotional discount or free gift with purchase, and share liberally across your social channels.

  • Start an email list for discounts, daily specials, and special offers.

  • Reward existing customers with a loyalty program that provides discounts or free meals after several purchases.



Stay active:

  • Be sure your page is active on Facebook, Twitter, LinkedIn, and Instagram. Post at least 2-3 times per week to remind your audience that you’re still taking orders.

  • Post enticing pictures of your top menu items. Instagram is especially useful for these types of shares, and it allows you to automatically re-post to Facebook.

  • Use relevant hashtags to get more clicks - this post from Lyfe Marketing can help.

  • Encourage all of your customers to “Like” and “Follow” your business on social media.

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