A Restaurateur's Guide to Leveraging Social Media During COVID-19
Updated: Jun 23, 2020
With foot traffic dwindling, remaining top of mind through digital channels and social channels is critical to retaining your customer base. Here are a few smart ways to use your online time to drive business:
Focus on reviews:
With every takeout order, consider including a printout or a hand-written note to request a positive user review on Yelp, Google, Facebook, TripAdvisor, Zagat, or any of the other dozens of popular restaurant review sites. A study by Harvard Business School found that a 1-star increase in your Yelp rating can mean a 5-9% increase in revenue.
Reward your customers:
Attract new customers by running a promotional discount or free gift with purchase, and share liberally across your social channels.
Start an email list for discounts, daily specials, and special offers.
Reward existing customers with a loyalty program that provides discounts or free meals after several purchases.
Be sure your page is active on Facebook, Twitter, LinkedIn, and Instagram. Post at least 2-3 times per week to remind your audience that you’re still taking orders.
Post enticing pictures of your top menu items. Instagram is especially useful for these types of shares, and it allows you to automatically re-post to Facebook.
Use relevant hashtags to get more clicks - this post from Lyfe Marketing can help.
Encourage all of your customers to “Like” and “Follow” your business on social media.