As 2020 comes to a close, it’s important that business owners look back on their accomplishments this year — it’s been a tough one, and we applaud you for seeing it through!
While every small business owner has achieved a great deal in handling the major hurdles of COVID-19 in 2020, there are always ways to improve your business. Here are some of our top New Year’s resolutions for small business owners to take into 2021.
1. Go Digital
It’s almost 2021, and that means it’s time to embrace technology at your small business. Embarking on a digital transformation at your business might seem like a daunting task, but it can be highly effective in saving you time and money at your small business. There are so many ways to become more digital in your business, but here are some small changes that can have a big impact:
Implement tools like electronic signature software or cloud-based document management to enhance organization and efficiency in your office.
Start using an online messaging tool in your office. Particularly in times of working remote, using an instant messaging tool is a great way to enhance communication between employees that’s quicker than email or scheduling time for a call.
Ditch traditional white boards in meeting rooms and enhance employee collaboration with new smartboard technology.
2. Prioritize employee wellness
2020 hasn’t been easy, and COVID-19 has taught us just how important mental wellness is to creating a productive workplace. In 2021, promote wellness at your business by:
Checking in with your employees. Prioritize your employees’ mental wellness by encouraging them to take breaks to get moving or eat something nutritious.
Checking in with yourself. A positive work environment starts at the top. Lead your business with positivity and offer support and inspiration to your employees.
Planning activities. Organize activities that promote wellness and togetherness among employees. These can be virtual classes around things like fitness or nutrition, or even virtual social hours for employees to get to know each other in a fun setting.
3. Start a website
If your business doesn’t already have a website, commit to building one in 2021. Especially during COVID-19, when hours are often restricted and there are a number of physical limitations, creating a website can be incredibly beneficial for businesses of all types and sizes. Use your website as a digital storefront to drive sales or create a blog to build your brand’s voice online. If you already have a website, pledge to spending time in 2021 to keeping it current and updated with your business’s latest news and inventory.
4. Engage with your community
Small businesses are what make communities special, and local patrons are what keep those businesses thriving. Improving your community involvement as a small business owner is key to driving local customers to your small business and building an authentic relationship with the people and businesses around your own. Here are some ways to embrace your local community as a small business owner:
Offer discounts for neighbors and local customers
Sponsor or donate to local charities or volunteer events
Build partnerships with other small businesses in your area
Take part in community events like flea markets and festivals
5. Get social
In addition to building a website, social media is a great tool for businesses to interact with their customers and build brand awareness online. If you don’t have experience on social media, don’t sweat it. There are countless resources online and social media management tools to help you determine which platforms are best suited for your small business, teach you how to create content and run ads on social media, and ultimately manage your accounts to get the most out of your social media presence.
6. Check in with your business goals
The end of the year is a great time to reflect on your goals and objectives for your business. It’s time to ask yourself questions like:
“Am I on track with my financial plan?”
“How is my business different from its competitors?”
“Where can I see my business growing next year?”
Ultimately, the end of the year is a time to check in with your goals. It brings about the opportunity to reflect on your business’s strengths and weaknesses over the past year and determine a plan for positive change and growth in the next.